Self Contrast

Project Details ↘

CHALLENGE

Site Bounce & Abandoned Carts

Self Contrast wanted to improve their site on User Experience and Conversion Rate, specifically to reduce their site bounce rate and abandon cart metrics, while retaining the majority of their existing brand identity.

APPROACH

CRO Audit & Improving Web UX

From the outset, their site had a lot to reconfigure and optimize for Conversion Rate. The navigation was bare-bones and tough to navigate and there was a lack of meaningful social proof.

BRIEF ITEM EYEBROW

Project Header

I created a custom mobile navigation menu that uses image cards with large Call to Action Buttons to create a more visually stimulating navigation that streamlines and stimulates the user experience.